xpander is an AI platform where the website needed to communicate technically complex products without making the experience itself feel complicated.

One of the most distinctive parts of the project is the homepage hero, which was built as a fully custom-coded animation specifically for the website rather than relying on a pre-built animation or standard Framer interaction.

We also rebuilt several areas of the site's content architecture. The previous system relied on relatively complex CMS structures, so we simplified them into a much leaner Framer CMS architecture that achieves the same outcome while giving the xpander team significantly more flexibility when creating and maintaining content.

• Fully custom-coded homepage hero animation

• Custom components and interaction logic throughout the website

• Major simplification of previously complex CMS structures

• Reusable CMS architecture designed for easier internal content management

• Advanced scroll-driven storytelling and interface animations

• Custom scroll animation on the Omni experience

• Responsive implementation across a large collection of product and content pages

The goal was not simply to reproduce the old structure inside Framer, but to use the migration as an opportunity to remove unnecessary complexity.