Armor: migrating a regulated security platform without losing the buyers who trust it

The client

Armor is a cybersecurity, compliant cloud, and risk management company serving regulated industries. More than 1,700 organizations rely on its managed detection and response and compliance work.

Its buyers are security teams and the executives who sign off on them. In a regulated industry, both read a vendor’s website closely before they talk to anyone.

The brief

The engagement was a full website migration and redesign onto Framer. Alongside moving the site, we reworked the structure and the product presentation so that a technical, compliance-heavy offering reads clearly to security buyers and to the executives signing off on them.

A migration at this scale is not a copy-paste phase. More than 40 pages had to arrive intact, including 19 solution pages, and the structure had to be clearer on the other side, not just relocated.

What we did

• Full website migration and redesign delivered on Framer

• 40+ pages live, including 19 solution pages alongside resource, company, and event pages

• Structural redesign of the site architecture and page templates

• Solution pages rebuilt around a clearer information hierarchy

• Product design carried through onto the marketing surface

• Reusable component and layout system so the Armor team can keep publishing without design support

• Responsive implementation across the full page set

Why it matters

For regulated industries, the job of the website is to reduce doubt. Every structural decision here was made with that in mind. A security buyer comparing vendors should not have to guess what Armor does, and an executive should not have to guess what they are approving.

See more of our cybersecurity website design work. Or read how we run website migrations to Framer.