PetDesk is a veterinary engagement platform used by thousands of clinics and millions of pet owners. By 2026 the website had become the slowest part of the company.

The problem

Everything marketing wanted to publish went through engineering. A WordPress estate of 200+ static pages with 600+ CMS entries, 50+ HubSpot forms and years of accumulated URL history had turned into a system nobody wanted to touch. The launch date was fixed by a trade show, which meant the migration had exactly one attempt.

What we did

• Rebuilt 200+ static pages and 600+ CMS entries from scratch in Framer rather than lifting the old structure across

• Built one custom Framer form component to carry 50+ HubSpot forms, with validation, submission logic and tracking

• Designed an extensive redirect architecture across the full legacy URL history, treated as the first deliverable rather than the last

• Embedded interactive product-guided tours so visitors can explore the product inside the website

• Built custom category search and pagination for the blog

• Implemented multiple conditional logic systems across pages and reusable components

• Structured the whole project so the PetDesk team could keep publishing after handoff

The outcome

• 200+ pages and 600+ CMS entries live and complete on launch day

• Roughly 200K visitors in the first week, with performance and reliability holding

• One of the largest Framer builds we have delivered by total page count

Michael Freeman, Chief Marketing Officer at PetDesk: we had ambitious goals with our rebrand, changing to a new CMS technology, and a very strict deadline to go live just before the largest trade show in our industry. I have implemented many new websites during my career, and this was the smoothest launch I have ever experienced.