AI LANDING PAGES
Landing pages for AI products that are hard to explain.
Positioning
before pixels
Product
shown, not described
Launch date
planned backwards
Framer
built to keep editing
Every AI product says it is faster, smarter and agentic. The page has to prove which one you are.
AI landing pages fail in predictable ways. The product is abstract and the output changes every time. The category is often new, so the visitor has not named the problem yet. There is no demo on the page, so the copy describes a model instead of showing a result. And the page has to work for the operator who might buy and the investor reading it the week of the raise.
So we settle the argument before the layout: the one claim only you can make, and what a visitor needs to see to believe it. On Reflow the whole page grew from one tension: work has changed, operations has not. On Primefold, the homepage went through nine versions until it opened with one promise, five words long.
Claim
The one thing your product does that competitors are not saying.
Category
Naming the problem first, when the market has not named it yet.
Argument
A homepage that moves from problem to product to proof, not a feature list.
Product moments
Interface mockups, typed AI responses and motion that show the product working.
Proof
Customer outcomes placed as evidence, with investor-facing sections in the same structure.
Build
Full Framer development your team can keep editing after launch day.
AI products we have launched.
Reflow
A homepage built as a pitch, shipped on the timeline of a $15M seed round.
Primefold
Positioning first, nine homepage versions, and outcomes as proof.
AG2
A full site in under twenty hours, review rounds included, and a partnership still running.
When to invest here
When the homepage still needs a founder on a call to explain it, when a launch or raise date is fixed, or when you are first in a category nobody searches for yet.
When to wait
If you cannot yet say who the product is for, a landing page will freeze the wrong answer. Start with positioning. We do that work too.
Template AI page
Gradient hero, “powered by AI”, six feature cards. Looks current, says nothing.
Argument-led page
Start from the claim only you can make, and design every section to prove it.
Questions buyers ask
How long does an AI landing page take?
Scope decides, and we plan backwards from your date. AG2 went live in under twenty hours, review rounds included, because the founding team answered the same day. Reflow and Rekord were built to fixed funding announcements.
We have a fundraise announcement date. Can you work to it?
Yes. Reflow’s site was built on a timeline set by its $15M seed round, and Rekord’s landing page was live before the raise went public.
Can you design the brand and the website for an AI startup?
Yes. For AG2 and Panxo we handled brand expression and the full build together. For Reflow and Rekord the work was the page itself: positioning, product visuals, motion and the Framer build.
How much does an AI landing page cost?
Most engagements start from $20K. Scope sets the rest: page count, brand work, custom visuals and integrations.
Why build it in Framer, and can our team edit it after launch?
Design, build and iteration happen in one place, and your team keeps editing after handoff without a developer. On Xpander we collapsed an over-complex CMS into something the team can run.
What do you need from us?
A decision-maker in the review loop, access to the product, and the honest version of your pitch. Fast answers make fast launches.
What we take on
Positioning & messaging
The claim, the category language and the rules the copy follows.
Launch landing pages
Pages for new products and new categories, built for the first scroll.
Fundraise sites
One page that works for investors and buyers on announcement day.
Brand expression
A visual system for a product that has no physical form.
Motion & product visuals
Mockups, typed AI sequences, 3D and WebGL where they explain something.
Framer development
Full build, responsive per breakpoint, with a CMS your team can run.
AI product hard to explain in one scroll?
Start a project
