Ozone: a landing page that behaves like the product it is selling, and went viral doing it

Ozone is the fastest way to create engaging short-form video. A site selling speed cannot feel slow, and a site selling playfulness cannot feel careful.

The problem

Product-led tools in crowded categories get one scroll to prove they are different. Feature copy does not do it, because every competitor claims the same features. The proof has to be in how the page itself behaves.

What we did

  • Built the landing page around micro-interactions rather than sections, with effectively every element animated

  • Used motion as the primary brand expression instead of layering it on top of a static layout

  • Kept the interaction density high without letting the page become noisy, which is the actual difficulty

  • Evolved the site alongside the product across a multi-year partnership from 2022 to 2025

  • Built responsive behaviour deliberately per breakpoint rather than scaling the desktop layout down

The outcome

  • The site went viral on social media at launch and was widely shared across the design and product community

  • A page people explore rather than scroll, which is a different metric from time on page

  • Enough organic reach that the website itself became the campaign

Max von Wolff, CEO at Ozone: Deserve Studio exceeded our expectations, crafting a product-centric, detail-oriented landing page with remarkable speed and precision. Their dedication to their craft resonated across social media, generating significant buzz and engagement for our website.

Industry

SaaS, Video

Year

2022-2025

Services

Landing Page,

Framer Development,

Motion Design,

Testimonial

Deserve Studio exceeded our expectations, crafting a product-centric, detail-oriented landing page with remarkable speed and precision. Their dedication to their craft resonated across social media, generating significant buzz and engagement for our website.

Deserve Studio exceeded our expectations, crafting a product-centric, detail-oriented landing page with remarkable speed and precision. Their dedication to their craft resonated across social media, generating significant buzz and engagement for our website.

Max von Wolff · CEO at Ozone

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