OpenPay: analytics for a bootstrapped product that Airwallex went on to buy

OpenPay is a done-for-you growth platform bringing subscription management, analytics, and optimization together in one place.

The engagement went well past the marketing site: brand, dashboard product design, and a design system covering the data-heavy surfaces where subscription businesses actually spend their time.

  • Brand identity and visual language

  • Dashboard product design across the subscription and analytics experience

  • Design system covering components, data display, and states

  • Landing page design

  • Motion design across product and marketing surfaces

Analytics products fail when the numbers are technically correct but nobody can act on them. The design system was built around that problem.

Industry

SaaS

Year

2023-2024

Services

Dashboard Product Design,

Branding,

Motion Design,

Design System,

Landing Page,

Primefold

OrderX

Xpander

Reflow

Petdesk

Armor

Primefold

OrderX