OpenPay: analytics for a bootstrapped product that Airwallex went on to buy
OpenPay is a done-for-you growth platform bringing subscription management, analytics, and optimization together in one place.
The engagement went well past the marketing site: brand, dashboard product design, and a design system covering the data-heavy surfaces where subscription businesses actually spend their time.
Brand identity and visual language
Dashboard product design across the subscription and analytics experience
Design system covering components, data display, and states
Landing page design
Motion design across product and marketing surfaces
Analytics products fail when the numbers are technically correct but nobody can act on them. The design system was built around that problem.
Industry
SaaS
Year
2023-2024
Services
Dashboard Product Design,
Branding,
Motion Design,
Design System,
Landing Page,

















