Create Video was our own product: AI-powered, studio-quality screen recording for product videos, help centres and documentation.

We built it the way we build client work. Brand, product design, the recording and editing experience, the marketing site and the visuals around it were all handled in-house.

• Product design across the recording and editing experience

• Brand identity and visual system built from scratch

• Landing page design and Framer development

• Subtitle components and responsive layout work

• Immersive animation across the marketing site

• Marketing visuals produced alongside the product

Where it stands

Create Video was where we tested things we would not risk on a client's timeline: the recording flow, the subtitle system, the motion language.

We stopped developing it as a commercial product, but we did not shelve it. It became an internal tool, and we still use it ourselves.

That is a fair outcome for a studio product. Most of what we learned here left the project anyway, and went into work that shipped for clients.