Conway & Co: one design language across two sites, without making them the same

Conway & Co helps consumer and retail brands succeed in digital commerce through strategic insight, technology guidance, and practical resources on AI and e-commerce.

We built two separate properties: the consultancy site, and Conway World, an online magazine for digital leaders in e-commerce. Two different audiences, two different reading rhythms, two different builds.

Conway Expert

• Scroll-based storytelling and structured motion design to support clarity in positioning

• Landing page design and full Framer development

• Marketing visuals across the site

Conway World

• Dynamic variant activation through a #variant URL structure

• A blog content override that inserts dividers and inline elements directly into CMS-generated articles

• Kit.com mailing integration

• CMS architecture for an ongoing editorial publication

Aurelija Vycaite, Head of Marketing at Conway & Co: Deserve built our homepage and content platform on Framer, and the result is exactly what we needed: flexible, reliable, and beautifully on-brand. The components they designed are intuitive to use and easy to customize, no handholding required.

A consultancy site sells judgement. A magazine sells the habit of coming back. Building them separately was the only way to let each one do its own job.