Central: built so their team could run it themselves, right through to the Mercury acquisition
Central is an AI-native payroll, HR, benefits, and compliance platform. The project is a strong example of how much can be achieved using Framer's native animation and interaction capabilities without turning every interaction into a custom-code dependency.
The website combines a clean visual system with detailed motion across sections, components, transitions, and scroll interactions. Many of the animations were built directly inside Framer, keeping the experience highly visual while preserving the flexibility of the editor for future changes.
Framer-native animations and interactions throughout the website
Scroll-based motion and transitions
Reusable animated component architecture
Responsive behavior carefully adapted across breakpoints
Built to remain editable and maintainable directly inside Framer
Central shows the other side of advanced Framer development: knowing when custom code is necessary, and when Framer itself is already the better tool.
Industry
SaaS, HR
Year
2025
Services
Framer Development,
Landing Page,
Marketing Visuals,
Motion Design,
Testimonial
Enes & the Deserve team are absolutely phenomenal! After talking to multiple agencies and hiring a much pricier US-based agency, Deserve was genuinely 10x better in every way. Lightning-fast responses, willing to do endless iterations until perfect, and they truly take ownership of your project. As true Framer experts, they handled large parts of our website design & development with stunning animations and flawless execution. Cannot recommend them enough!
Nilay Modi · Co-Founder at Central Inc
