FRONT-END DEVELOPMENT

Custom front-end for the parts a visual builder genuinely cannot reach.

Most of what a marketing site needs can be built visually, and we say so plainly. But some things cannot: a hero animation that has to be written rather than configured, a search engine running across several content collections, a data visualisation that recalculates live. That is where this work starts.

React

and Next.js

Code components

inside Framer

Canvas & WebGL

where it earns it

60fps

as a requirement

The interesting question is not whether you can write code, it is when you should.

A studio that writes custom code for everything produces a site nobody in the client team can change. A studio that refuses to write any produces a site that cannot do the one thing that would have made it memorable. Both failures are common and both are avoidable.

So we make that call per feature rather than per project. Central proved how far Framer-native animation goes when the design system is right, and we deliberately wrote almost no code for it. Xpander needed a fully custom-coded homepage hero because nothing configurable carried the idea. Both were correct.

Scoping

Which features need code, which do not, and what each decision costs to maintain.

Component work

React components with typed property controls, so non-developers can still use them.

Animation

Custom motion, canvas and shader work where native interactions fall short.

Data and logic

Search, filtering, calculation and API integration inside the front end.

Integration

CRM, analytics, attribution and third-party services wired in properly.

Maintenance

Documented code and a structure your own developers can pick up.

Front-end work that shipped.

Xpander runs a fully custom-coded homepage hero and a bespoke scroll animation on the Omni experience. Roamless ran a custom fuzzy search engine, dynamic QR generation and pricing calculators as code inside a Framer site. Doconomy’s animated emissions visualisations are live components with motion logic, not exported files. Product Onboarding by Frigade was a front-end build outside Framer entirely.

Xpander

A fully custom-coded hero animation and bespoke scroll storytelling.

Roamless

Search, QR attribution and pricing calculators written as code components.

Product Onboarding

A content library front-end built outside a visual builder.

When custom code is right

When the idea cannot be configured, when the data has to be computed live, or when the integration has no off-the-shelf path.

When it is not

When a native interaction gets you 90 percent of the way there. The last 10 percent is rarely worth a permanent maintenance cost.

Code-first studio

Everything custom, nothing editable, and a marketing team that files a ticket to change a headline.

How we scope it

Code only where it earns its keep, wrapped in property controls so the rest of the site stays editable.

What we take on

Framer code components

Custom React components with property controls, built to stay editable.

Code overrides

Tracking, conditional logic, content injection and utility behaviour.

React and Next.js

Standalone front-end builds where a visual builder is the wrong tool.

Custom animation

Canvas, WebGL and shader work built for a specific idea.

Search and filtering

Client-side search, ranking and filtering across large content sets.

Integrations

CRM, forms, analytics and attribution wired into the front end properly.

Not sure whether your feature needs code?

Describe the behaviour rather than the implementation. Half the time there is a native path nobody looked for, and we would rather tell you that.

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