DESIGN SYSTEMS
The part that decides whether your site is still good in a year.
Tokens
not hex codes
Components
not copies
Rules
written down
Handoff
that actually works
Every site decays at the speed of its worst-documented decision.
Six months after launch, someone needs a new solution page. They duplicate the closest existing one, change the text, adjust a padding value because it looked off, and pick a colour by eye. Do that thirty times and the system is gone. Nothing dramatic happened; it just eroded.
The fix is boring and it works: colour and type as tokens, sections as reusable components with real property controls, responsive rules defined once, and a written explanation of what each piece is for. On Framer that also means CMS structure, because most page decay is really content decay.
Audit
Where the current system leaks: duplicated sections, one-off colours, orphaned styles.
Tokens
Colour, type, spacing and radius defined once and referenced everywhere.
Components
Reusable sections with property controls a non-designer can safely use.
Responsive rules
Breakpoint behaviour defined as a system rather than fixed per page.
CMS structure
Content models that make the right page easy and the wrong page hard.
Documentation
A written system, so the rules survive the person who wrote them.
Systems built to be handed over.
PetDesk
A 200-page system built to stay manageable after we walked away.
Central
Animated components the client’s marketing team edits directly in Framer.
PureLanding
5,000+ CMS items on an architecture designed for continuous growth.
When you need this
When you are publishing more than a page a month, or when two people building the same section produce two different results.
When you do not
A five-page site does not need a design system. It needs five good pages and consistent tokens.
Ad hoc growth
Every new page duplicates the last one, small drifts compound, and a redesign becomes the only fix.
Systemised growth
New pages assemble from existing components, stay consistent by default, and the site ages well.
What we build
Token architecture
Colour, type, spacing and motion tokens wired through the whole project.
Component libraries
Reusable sections with property controls built for non-designers.
Framer code components
Custom React components for behaviour the native tools cannot cover.
Code overrides
Targeted logic for tracking, content injection and dynamic behaviour.
CMS architecture
Collections, fields and relationships modelled for how you publish.
Documentation
Written rules, naming conventions and a handoff your team can use.
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